At HudsonLake, we’re passionate about solving today’s most complex organizational challenges through a tailored, hands-on approach. From communications management for leadership transitions and workforce issues to diversity, equity and inclusion and crisis and strategic corporate communications, we focus on what matters most: people. Our clients gain an unparalleled depth and breadth of experience through senior-level counsel and access to a full suite of communication and creative services.

Organizational Change, Culture & Transformation

Because change and transformation begin with your people. 

  • Integrated, leader-led strategies that turn change initiatives into a competitive advantage.
  • Proven engagement and organizational effectiveness strategies that realign and reinvigorate culture.
  • Experienced change management counsel and communications support for business transformations, corporate relocations and reorganizations that drives business outcomes and strengthens engagement.
Talent Strategy & Employee Experience

Because team members should be your greatest brand advocates. 

  • Strategic counsel and communications support for complex people initiatives such as compensation, benefits and leadership development. 
  • Innovative, engagement strategies supporting the full team member lifecycle – from recruitment and onboarding to development and alumni programs. 
  • Tailored, “customer-like” marketing campaigns that drive employee engagement and adoption of company programs.
Employer Branding & Recruitment Marketing

Because a strong employer brand can help your company attract and win talent. 

  • Deep experience positioning companies as employers of choice through distinct EVPs, employer brands and tailored activation strategies.
  • Differentiated recruitment marketing strategies that drive brand awareness and support niche hiring needs.
  • Multi-channel, data-driven approaches that enhance the candidate experience and inspire talent to join the organization. 
Labor & Workforce Communications

Because a strong working relationship drives strong business results. 

  • Strategies and tailored solutions that help inoculate against and proactively address corporate campaigns, organizing drives, union elections, contentious negotiations and strikes.
  • State-of-the-art tools that provide insights and engagement opportunities.
  • Experienced campaign managers with expertise in all phases of union organizing, including corporate campaigns.
Brand Development & Visual Communications

Because engagement requires more than just words.

  • Highly-experienced in crafting visually stunning solutions that effectively communicate messages and drive engagement.
  • Award-winning brand development and creative campaigns across multiple channels that provide a consistent and integrated user experience.
  • Research-focused and audience-centric brand identity and multi-faceted campaigns that include corporate and marketing collateral, illustrations, photography,  video and digital communications.
Diversity, Equity & Inclusion and Social Impact

Because winning companies champion DEI and advocate for social change. 

  • Strategic counsel and expertise establishing diversity, equity and inclusion (DEI) strategies and activation plans for organizations. 
  • Reimagined community engagement programs that mobilize team members, inspire action and propel an organization’s mission.
  • Deep experience developing award-winning DEI and CSR reports and programs that elevate awareness and drive engagement.
Executive Communications & Leadership Positioning

Because a leader’s reputation impacts a brand’s reputation. 

  • Innovative strategies that position executives as thought leaders.
  • Experienced, “presidential-style” preparation for speaking engagements, media interviews and other opportunities.
  • Communications support for corporate governance issues, including executive compensation.
Issue, Crisis & Reputation Management

Because challenges that threaten reputation require solutions that protect it.

  • Crisis preparedness plans to anticipate situations with tools to help address them. and align assets to address them.
  • Experience in high-profile court-supervised restructurings, merger and acquisitions and regulatory actions.
  • Seasoned professionals providing 24/7 expertise, helping manage your most challenging issues. 


Located in markets from coast to coast, our team of strategic and visual communicators specializes in transformative workplace communications that create meaningful outcomes for our client partners and their people. We work shoulder-to-shoulder with our client partners to deliver customized solutions while navigating multi-faceted, complex and highly sensitive matters.

Meet Our Team



“We counted on HudsonLake to design, lead and execute virtually every aspect of our One Toyota change and engagement communications program as we restructured our organization, consolidated our corporate headquarters and relocated thousands of team members to our new HQ campus and other U.S. facilities. Their ability to ‘connect the dots’ and work across our organization to oversee and deliver a highly complex multi-year communications campaign — creatively and efficiently — has been critical to our success.”

CHERYL HUGHESFormer Group Vice President and Chief Human Resources OfficerToyota Motor North America


We’re ready to go to work for you. Contact us to get started.