Toyota: Increasing Awareness and Understanding of Diversity & Inclusion

Challenge

Toyota Motor North America (TMNA) and Toyota Financial Services (TFS) engaged HudsonLake to increase awareness of Toyota’s Diversity + Inclusion (D+I) strategy — a pledge to treat all team members, partners and customers with equal and unwavering respect and dignity and anchored in the pillars of the Toyota Way: Respect for People and Continuous Improvement — as well as contribute significantly to D+I success measures, including increased standing within the DiversityInc Top 50 Companies for Diversity.


Outcome

A multi-layered, multi-channel approach, this integrated effort was hugely successful through the first-ever One Toyota TMNA- and TFS-combined print and PDF D+I Annual Report. It included an interactive website with D+I videos featuring Toyota team members, digital signage, and a cross-company D+I engagement campaign extending to Toyota manufacturing sites, field offices and dealerships nationwide. A DiversityInc Award Supplement also highlighted the company’s open and inclusive culture, and positively impacted Toyota’s standing within the DiversityInc Top 50 Companies for Diversity – moving from number 34 to number 25 in 2018, number 25 to number 18 in 2019, and now to number 10 in 2020. Toyota further distinguished itself in 2020 as being the only automotive manufacturer in the Top 10.

Toyota’s Improved Ranking in Diversity Inc’s Top 50 Companies List

Skills

  • Internal Communications
  • Reputation Management
  • Brand Strategy
  • Diversity & Inclusion
  • Corporate Social Responsibility
  • Exploratory Research
  • Website Management
  • Social Media & Digital Strategies
  • Content Creation & Production
  • Video Production