WHAT WE DO

 Founded by veteran communication professional Cynthia S. Hudson, HudsonLake represents best-in-class strategic, crisis and transformative workplace communications. Our clients gain unparalleled depth and breadth of experience through hands-on senior-level counsel and access to a full suite of communication and creative services. Clients most often turn to HudsonLake to manage multi-faceted, complex and highly sensitive initiatives requiring a myriad of communications services from a multitude of vendors.

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STRATEGIC CORPORATE COMMUNICATIONS

BECAUSE A COMPLEX ISSUE REQUIRES A STRATEGIC APPROACH.

  • Research-based, multi-faceted, fully-integrated approach guided by the “political campaign model.”
  • Impactful content that sends the right message to the right audience through the right channels.
  • A network of best-of-class providers working seamlessly together to deliver measurable results.

CEO TRANSITIONS & LEADERSHIP POSITIONING

BECAUSE A CEO'S REPUTATION IMPACTS A BRAND'S REPUTATION.

  • Thought-leadership strategies that deliberately manage a CEO’s reputation as a brand asset.
  • Experienced preparation for CEO/senior leader transitions.
  • Communications support for corporate governance issues, including executive compensation.

ORGANIZATIONAL CHANGE, D&I, CULTURE & ENGAGEMENT

BECAUSE TEAM MEMBERS ARE AN ORGANIZATION'S GREATEST ASSET.

  • Integrated, leader-led strategies that transform change into a competitive advantage.
  • Proven engagement and organizational effectiveness strategies that realign and reinvigorate a culture.
  • Experienced counsel and support for corporate relocations, reorganizations and transformations that preserves and strengthens engagement.

LABOR & WORKFORCE COMMUNICATIONS

BECAUSE A STRONG WORKING RELATIONSHIP DRIVES STRONG BUSINESS RESULTS.

  • Strategies and playbooks that proactively address corporate campaigns, contentious negotiations, organizing drives, elections, strikes and work stoppages.
  • Third-party stakeholder engagement that provides reinforcement and validation.
  • State-of-the-art tools that provide insights and opportunities.

REPUTATION MANAGEMENT, CRISIS & TRANSACTIONAL COMMUNICATIONS

BECAUSE CHALLENGES THAT THREATEN REPUTATION REQUIRE SOLUTIONS THAT PROTECT IT.

  • Crisis preparedness activities that anticipate situations and align assets to address them.
  • Experience in high-profile court-supervised restructurings, merger and acquisitions and regulatory action.
  • On-the-ground, seasoned professionals who provide real-time 24/7 support where and when you need it most.

CREATIVE SERVICES

BECAUSE ENGAGEMENT REQUIRES MORE THAN JUST WORDS.

  • Visually compelling graphic design and brand development that grabs attention.
  • Consistent and integrated branding across print and online platforms.
  • A creative team of in-house designers who combine experience, savvy and fresh ideas to deliver products on time, on budget and on the mark.

OUR CLIENTS

WHAT OUR CLIENT PARTNERS SAY

“We tapped HudsonLake to manage every aspect of the communications surrounding a voluntary settlement announcement we reached with the government. As a top global brand that places a premium on its relationship with its customers, regulators, business partners and communities, there was much at stake. Cynthia and her team thought of every scenario and prepared us well. Because of their experience and contributions, the announcement was flawless, and we enjoyed far better results than our competitors in similar situations. They are strategic, hands-on and great team players. I’d want them in my fox hole on any high-stake, high-profile situation. We continue to rely on their counsel today.”

KATHERINE ADKINSGroup Vice President, General Counsel and SecretaryToyota Financial Services

WHO WE ARE

Cynthia S. Hudson

Founder and CEO

  • A leader in the communications and issues management arena for more than 30 years, Cynthia is widely recognized for her leadership and expertise in managing corporate campaigns and developing effective labor relations communications strategies.
  • Cynthia’s extensive experience in the field includes several high-profile corporate crises, restructuring, and reputation management campaigns encompassing critical domestic and international legislative, financial and regulatory issues, and internal change/culture/employee engagement initiatives.
  • Cynthia served as the chair for largest public affairs practice in the industry where she managed an approximately $100 million-plus enterprise with more than 250 employees in twenty offices worldwide and served as a senior counselor to Fortune 100 companies and foreign governments.
  • Both an established leader in the communications industry and a well-respected communications expert for her political work in two presidential campaigns and as a senior communications director to a Member of Congress, Cynthia is a frequent speaker on corporate campaigns, employee and stakeholder engagement and governance issues.
Full Bio

Troi Barbour
VIRGINIA

Jim Barillo
NEW YORK

Suzanne Bell
CALIFORNIA

Willow Blythe
TEXAS

Alexis Brennan
VIRGINIA

Kim Cerda
TEXAS

Kate Coultas
TEXAS

Quinton Crenshaw
TEXAS

ALICIA DiGENNARO
CONNECTICUT

Garrett Engeset
VIRGINIA

Jared Engeset
VIRGINIA

Greg Galdabini
NEW YORK

Sandra Giralt-Parkins
VIRGINIA

Julie Goldberg
VIRGINIA

Alyson Gomez
TEXAS

Olivia M. Gonzalez
TEXAS

Rebecca Haeri
CALIFORNIA

Stacey Hudson Padova
VIRGINIA

Kristin Kelly
TEXAS

Sue Garman Kranias
VIRGINIA

Liz Lake
OREGON

Amy Malo Lynch
VIRGINIA

GRANT McLAUGHLIN
VIRGINIA

CALLIE McPHAIL
VIRGINIA

Lee Metsala
VIRGINIA

Ollie Mae Nicoll
VIRGINIA

Erin Nitsche
VIRGINIA

Fulvio Padova
VIRGINIA

Casey Peterson
NORTH CAROLINA

Sarah Phillips
TEXAS

Megan Sharp
TEXAS

Ryan Short
OREGON

Erica Tolbert
TEXAS

CONTACT US

HudsonLake prides itself on getting the job done no matter what our clients need. In our fast paced world, there are many tactics we deploy to solve an infinite number of complex problems, and we will work with you to design a customized solution for your team. Contact us to learn more.