Founded by veteran communication professional Cynthia S. Hudson, HudsonLake represents best-in-class strategic, crisis and transformative workplace communications. Our clients gain unparalleled depth and breadth of experience through hands-on senior-level counsel and access to a full suite of communication and creative services. Clients most often turn to HudsonLake to manage multi-faceted, complex and highly sensitive initiatives requiring a myriad of communications services from a multitude of vendors.
Strategic Corporate Communications
BECAUSE A COMPLEX ISSUE REQUIRES A STRATEGIC APPROACH.
CEO TRANSITIONS & LEADERSHIP POSITIONING
BECAUSE A CEO’S REPUTATION IMPACTS A BRAND’S REPUTATION.
ORGANIZATIONAL CHANGE, D&I, CULTURE & ENGAGEMENT
BECAUSE TEAM MEMBERS ARE AN ORGANIZATION’S GREATEST ASSET.
LABOR & WORKFORCE COMMUNICATIONS
BECAUSE A STRONG WORKING RELATIONSHIP DRIVES STRONG BUSINESS RESULTS.
REPUTATION MANAGEMENT, CRISIS & TRANSACTIONAL COMMUNICATIONS
BECAUSE CHALLENGES THAT THREATEN REPUTATION REQUIRE SOLUTIONS THAT PROTECT IT.
“Cynthia Hudson is one of the most astute strategic advisors in our nation. She has an uncanny ability to hear a complex problem, and turn it around with a common sense solution. Her style makes you feel as if you always knew the perfect answer; indeed, her magic is in making you believe her good advice was actually your own.”
“We counted on HudsonLake to design, lead and execute virtually every aspect of our One Toyota change and engagement communications program in support of our team members and our culture and talent acquisition imperatives as we restructured Toyota Motor North America, consolidated our corporate headquarters in Plano, TX and relocated thousands of team members to our new HQ campus and other U.S. facilities. Their ability to “connect the dots” and work across our organization to oversee and deliver a highly complex multi-year communications campaign – creatively and efficiently – was critical to our success. HudsonLake takes campaign management to new heights and remains a trusted and highly valued partner.”
“In what has been one of UTC’s most enduring consultant relationships, the most senior levels of our Company have relied on Cynthia’s expertise and counsel for more than a decade. She is the rare combination of someone who not only offers sound advice, but also rolls up her sleeves and does the work. In my view, she is one of the most experienced and effective labor communications and issues management specialists practicing today.”
“From the start to the finish of Delta’s restructuring – which included building constructive relations with our pilot union and successfully fending off a hostile takeover attempt – Cynthia was my quarterback on all things communications. I fought hard to get her. It was worth it. Smart. Tough. At times unconventional. It’s who I’d want by my side when the going gets tough and the challenges are complex.”
“We tapped HudsonLake to manage every aspect of the communications surrounding a voluntary settlement announcement we reached with the government. As a top global brand that places a premium on its relationship with its customers, regulators, business partners and communities, there was much at stake. Cynthia and her team thought of every scenario and prepared us well. Because of their experience and contributions, the announcement was flawless, and we enjoyed far better results than our competitors in similar situations. They are strategic, hands-on and great team players. I’d want them in my fox hole on any high-stake, high-profile situation. We continue to rely on their counsel today.”
“HudsonLake is simply superb. As a demanding client, HudsonLake was always there when I needed them—no matter what hour or time zone I was in, and their work is always outstanding. In short, Cynthia and her colleagues are all-around hitters: whether it’s managing a crisis, bringing other top-notch services to the table, serving as ‘campaign managers’ for highly complex situations, or providing rock solid advice and counsel, this firm delivers. When I was searching for seasoned, experienced professionals with expertise in crisis and employee communications, HudsonLake was highly recommended by a law firm I trust, and their assistance has been invaluable to our company.”
HudsonLake prides itself on getting the job done no matter what our clients need. In our fast paced world, there are many tactics we deploy to solve an infinite number of complex problems, and we will work with you to design a customized solution for your team. Contact us to learn more.