WHAT WE DO

 Founded by veteran communication professional Cynthia S. Hudson, HudsonLake represents best-in-class strategic, crisis and transformative workplace communications. Our clients gain unparalleled depth and breadth of experience through hands-on senior-level counsel and access to a full suite of communication and creative services. Clients most often turn to HudsonLake to manage multi-faceted, complex and highly sensitive initiatives requiring a myriad of communications services from a multitude of vendors.

STRATEGIC CORPORATE COMMUNICATIONS

BECAUSE A COMPLEX ISSUE REQUIRES A STRATEGIC APPROACH.

  • Research-based, multi-faceted, fully-integrated approach guided by the “political campaign model.”
  • Impactful content that sends the right message to the right audience through the right channels.
  • A network of best-of-class providers working seamlessly together to deliver measurable results.

CEO TRANSITIONS & LEADERSHIP POSITIONING

BECAUSE A CEO'S REPUTATION IMPACTS A BRAND'S REPUTATION.

  • Thought-leadership strategies that deliberately manage a CEO’s reputation as a brand asset.
  • Experienced preparation for CEO/senior leader transitions.
  • Communications support for corporate governance issues, including executive compensation.

ORGANIZATIONAL CHANGE, D&I, CULTURE & ENGAGEMENT

BECAUSE TEAM MEMBERS ARE AN ORGANIZATION'S GREATEST ASSET.

  • Integrated, leader-led strategies that transform change into a competitive advantage.
  • Proven engagement and organizational effectiveness strategies that realign and reinvigorate a culture.
  • Experienced counsel and support for corporate relocations, reorganizations and transformations that preserves and strengthens engagement.

LABOR & WORKFORCE COMMUNICATIONS

BECAUSE A STRONG WORKING RELATIONSHIP DRIVES STRONG BUSINESS RESULTS.

  • Strategies and playbooks that proactively address corporate campaigns, contentious negotiations, organizing drives, elections, strikes and work stoppages.
  • Third-party stakeholder engagement that provides reinforcement and validation.
  • State-of-the-art tools that provide insights and opportunities.

REPUTATION MANAGEMENT, CRISIS & TRANSACTIONAL COMMUNICATIONS

BECAUSE CHALLENGES THAT THREATEN REPUTATION REQUIRE SOLUTIONS THAT PROTECT IT.

  • Crisis preparedness activities that anticipate situations and align assets to address them.
  • Experience in high-profile court-supervised restructurings, merger and acquisitions and regulatory action.
  • On-the-ground, seasoned professionals who provide real-time 24/7 support where and when you need it most.

OUR CLIENTS

WHAT OUR CLIENT PARTNERS SAY

“From the start to the finish of Delta’s restructuring – which included building constructive relations with our pilot union and successfully fending off a hostile takeover attempt – Cynthia was my quarterback on all things communications. I fought hard to get her. It was worth it. Smart. Tough. At times unconventional. It’s who I’d want by my side when the going gets tough and the challenges are complex.”

JERRY GRINSTEINFormer Chairman & CEODelta Air Lines

WHO WE ARE

Cynthia S. Hudson

Principal

  • A leader in the communications and issues management arena for more than 30 years, Cynthia is widely recognized for her leadership and expertise in managing corporate campaigns and developing effective labor relations communications strategies.
  • Cynthia’s extensive experience in the field includes several high-profile corporate crises, restructuring, and reputation management campaigns encompassing critical domestic and international legislative, financial and regulatory issues, and internal change/culture/employee engagement initiatives.
  • Cynthia served as the chair for largest public affairs practice in the industry where she managed an approximately $100 million-plus enterprise with more than 250 employees in twenty offices worldwide and served as a senior counselor to Fortune 100 companies and foreign governments.
  • Both an established leader in the communications industry and a well-respected communications expert for her political work in two presidential campaigns and as a senior communications director to a Member of Congress, Cynthia is a frequent speaker on corporate campaigns, employee and stakeholder engagement and governance issues.
Full Bio

CONTACT US

HudsonLake prides itself on getting the job done no matter what our clients need. In our fast paced world, there are many tactics we deploy to solve an infinite number of complex problems, and we will work with you to design a customized solution for your team. Contact us to learn more.