HudsonLake is Joining Forces with MikeWorldWide — Expanding our impact and strengthening how organizations manage reputation from the inside out. Read the announcement.
HudsonLake is Joining Forces with MikeWorldWide — Expanding our impact and strengthening how organizations manage reputation from the inside out. Read the announcement.
HudsonLake is Joining Forces with MikeWorldWide — Expanding our impact and strengthening how organizations manage reputation from the inside out. Read the announcement.
HudsonLake is Joining Forces with MikeWorldWide — Expanding our impact and strengthening how organizations manage reputation from the inside out. Read the announcement.
team member spotlight
Meet Craig Coughlin
Great creative doesn't happen by accident — it takes someone who's seen enough to know what works and is still curious enough to push past it. That's Craig Coughlin, HudsonLake's Creative Director. With 20+ years across Hager Sharp, Arnold Worldwide and IQ Solutions, Craig leads our creative team with a simple philosophy: start with the truth, then make it impossible to forget. Read on to learn a little about Craig.
Q: What excites you about joining HudsonLake?
A: The combination of people, work and spirit. Everyone here is smart, generous and refreshingly unshowy. There’s a real seriousness about the work without the ego. I love the entrepreneurial energy and the fact that we tackle problems where clarity really matters.
Q: What is your philosophy on creative design and branding?
A: Start with the truth, then tell it in a way people can actually feel. Branding is more than a logo — it is the story and signals that build trust. Great creative requires a little courage and a safe place for “dangerous” ideas to ensure the truth is never dull or forgettable.
Q: What are you doing when you’re not working?
Catering to an over-privileged Havanese named Riley, failing to keep an old Triumph Bonneville roadworthy and indulging an irrational audiophile obsession. I also tend to notice type choices and edit decisions in brand advertising more than a normal person should.
