HudsonLake announces new Executive Leadership Team to accelerate growth and expansion with MikeWorldWide. Read the announcement.
HudsonLake announces new Executive Leadership Team to accelerate growth and expansion with MikeWorldWide. Read the announcement.
HudsonLake announces new Executive Leadership Team to accelerate growth and expansion with MikeWorldWide. Read the announcement.
HudsonLake announces new Executive Leadership Team to accelerate growth and expansion with MikeWorldWide. Read the announcement.
team member spotlight
Meet Craig Coughlin
Great creative doesn't happen by accident — it takes someone who's seen enough to know what works and is still curious enough to push past it. That's Craig Coughlin, HudsonLake's Creative Director. With 20+ years across Hager Sharp, Arnold Worldwide and IQ Solutions, Craig leads our creative team with a simple philosophy: start with the truth, then make it impossible to forget. Read on to learn a little about Craig.
Q: What excites you about joining HudsonLake?
A: The combination of people, work and spirit. Everyone here is smart, generous and refreshingly unshowy. There’s a real seriousness about the work without the ego. I love the entrepreneurial energy and the fact that we tackle problems where clarity really matters.
Q: What is your philosophy on creative design and branding?
A: Start with the truth, then tell it in a way people can actually feel. Branding is more than a logo — it is the story and signals that build trust. Great creative requires a little courage and a safe place for “dangerous” ideas to ensure the truth is never dull or forgettable.
Q: What are you doing when you’re not working?
Catering to an over-privileged Havanese named Riley, failing to keep an old Triumph Bonneville roadworthy and indulging an irrational audiophile obsession. I also tend to notice type choices and edit decisions in brand advertising more than a normal person should.
