News and insights

Authority Magazine Interview: The Reality of High-Stakes Leadership

Kim Cerda, HudsonLake Executive Vice President and former Toyota HR executive, shares lessons from leading large-scale organizational change and why transparency, empathy and trust matter most during times of uncertainty.

When Private Equity Buys a Legacy Brand, Communication Is the Real Deal Point

HudsonLake's Kim Cerda was featured in Business Insider discussing LongRange Capital's acquisition of Pizza Hut — and what it takes to lead employees through it. Her take: uncertainty fills any gap left by unclear communication, so leaders need a centralized source of truth and a clear line back to strategy.

Before the Tools, the Talent: Why Your AI Strategy Should Be a People Strategy

Successful AI adoption starts with people, not technology. Three ways organizations can build the skills, mindset and culture needed to turn AI investment into real impact.

The Unforced Error: Why Most Crises Are Self-Inflicted — and How to Avoid Them

Many crises aren't inevitable. They stem from issues left unaddressed or self-inflicted missteps caused by poor planning, poor communication or both. Here's how organizations can get ahead of them.

Engagement in the Era of Continuous Change: Why the Old Playbook Fails

How work-design, continuous listening and manager capability shape performance today.

MikeWorldWide Acquires HudsonLake, the Nation's Leading Change Management and Workforce Communications Firm

Celebrating Our
2025 MarCom Award Wins

We're honored to be recognized by the MarCom Awards for work that reflects the bold ideas, tailored solutions and hands-on execution we bring to every client partnership.