CGMA Annual Campaign — The Power of Us (Honorable Mention)
We partnered with Coast Guard Mutual Assistance (CGMA) to develop a compelling fundraising campaign that rallied support across the Coast Guard community. With donations declining and requests for aid surging, CGMA needed a bold, emotionally resonant push to re-engage donors and drive action.
Our team delivered a multi-channel campaign — featuring posters, postcards, and buckslips — that combined strategic messaging with striking visuals to highlight CGMA’s century-long legacy of service. The campaign emphasized CGMA’s 100% donor-funded model and its critical role in providing disaster relief, education assistance and day-to-day support to Coast Guard families.
The result was a powerful, mission-driven campaign that reconnected CGMA with its donor base and reinforced its impact across generations of service members.