United for Medical Research: Advocacy that Drives Impact

We lead a highly coordinated, multi-channel public affairs campaign focused on continually illustrating the value of federal investment in medical research through hearts and minds storytelling targeted at Congress, legislative staff, media and state stakeholders.

UMR’s signature initiative, an annual analysis of the economic impact of NIH funding broken down by state, drives year-round communications and shows policymakers in dollars and cents how NIH research funding supports their state and creates jobs. UMR also tells the stories of the patients, families and researchers touched by NIH research. Together, these efforts support UMR’s lead message: “There’s no better investment than one that saves lives and drives America’s economy.”