Press Release

HudsonLake Adds Corporate Culture Executive to Lead
Growing Organizational Change and Culture Practice

ALEXANDRIA, VA (January 23, 2019) — HudsonLake is pleased to announce that Kim Cerda has joined the firm to lead its Organizational Change and Culture practice. With more than 25 years of experience as a leader in corporate human resources strategies and internal communications, Kim adds a valuable new dimension to the firm’s work in this area.

Kim joins HudsonLake from Toyota Financial Services where she was most recently Vice President of Human Resources and Operational Excellence. In this role, she oversaw human resources strategy and operations, talent acquisition, organizational development and employee reward programs. She has proven experience identifying and leading company-wide process improvement initiatives, as well as award-winning cultural and operational transformations.

“We are incredibly fortunate that Kim is joining HudsonLake,” said firm founder and principal Cynthia Hudson. “Having recently led one of the most complex change initiatives for a much admired and recognized global brand, our clients will truly benefit from her experience, valuable insights and perspective.”

“Throughout my time at Toyota, I worked with many firms and I’ve seen how companies need clear, creative and impactful solutions to manage the changes facing them,” Cerda said. “Having been a HudsonLake client for several years, I am excited to now call myself a member of the HudsonLake team. I know first-hand the tremendous value HudsonLake brings to companies and am honored to be joining this team.”

HudsonLake’s Organizational Change and Culture practice brings a campaign-like approach, experienced counsel and a customized solution to address diverse leadership, operational and cultural transformations to companies ranging from global, Fortune 50 companies to smaller regional businesses.

Kim earned her Bachelor of Science degree in Business Administration at Pepperdine University, and her MBA at California State University Long Beach. She served on the board of Linkage’s Women in Leadership (WIL) Institute and was the executive sponsor for female development programs at Toyota. Most recently, she was appointed overall project manager for that company’s cultural transformation, field reorganization and headquarters relocation effort. The multi-year undertaking was recognized for excellence by i4cp as a 2018 Next Practice Award recipient.

About HudsonLake
HudsonLake represents best-in-class strategic, crisis and transformative workplace communications. Its clients gain unparalleled depth and breadth of experience through hands-on senior-level counsel and access to a full suite of communication and creative services. Clients most often turn to HudsonLake to manage multi-faceted, complex and highly sensitive initiatives. With client service hubs in Washington, DC, and Dallas, Texas and professionals located across the country, HudsonLake works across a broad spectrum of organizations and industries, including healthcare, airline, automotive, retail, higher education and financial services.


Julie Goldberg

Interested to learn more about HudsonLake and how we might help your organization on its own journey?
We invite you to review our brochure and contact us.
Back to News